Include Utilize data driven insights, ranging from customer performance to internal operations, to identify areas of improvement and develop actionable recommendations Lead development and implementation of business transformation initiatives, including the design of new operating models, process reengineering, and change management strategies Work closely with cross funct

Conduct in depth regression analyses to identify trends, correlations, and causal relationships within various data sets as it pertains to educational platforms and products. Manage the integration and analysis of large structured and unstructured datasets, including workforce data, online educational program data, and selected partner data. Provide strategic guidance to

Include Collaborate with cross functional teams to identify and align student segments as omni channel assets are developed, built, and released for integration in automations Identify both front end and back end opportunities to enhance the automation development and performance Plan, build, test, QA and publish goal driven automations utilizing engagement and behavioral

Include Conduct financial analysis, including cost benefit analysis, ROI assessments, and business case development, to support partner specific decision making Work closely with cross functional teams to gather and analyze data, identify key performance indicators (KPIs), and provide insights on performance trends, risks, and opportunities Utilize data driven insights, ra

Along with the SVP and existing Director of Data Analytics, lead and manage a pool of Analytics practitioners to deliver high quality Data Management, Visualization, Predictive Models, and unlock impact through rigorous Deployment and Operationalization Develop and execute the roadmap of projects across stages of the Data Analytics Lifecycle to ensure the team is addressi

Include Market the online nursing degree programs offered by University of Mary Hardin Baylor. Successfully develop and manage a territory of hospitals and community colleges to increase brand awareness and interest in Texas. Achieve monthly lead, application, and enrollment goals by organizing and facilitating 12 15 recruiting events (information sessions) each month. Con

Include Assist in the development and execution of marketing strategies and campaigns Analyze the performance of marketing campaigns to improve targeting and ROI Develop reports highlighting opportunities for marketing campaigns Partner with external vendors (Google, Facebook, etc.) to implement marketing best practices Work closely with cross functional teams to gather an

Include Establish and manage annual marketing budgets. Develop and execute data influenced marketing strategies coupled with measurement plans to track success for each partner. Understand target audience insights to drive creative and messaging that highlights the unique value proposition, benefits, and aligns with the partner brands Leverage internal data analytics and r

Construct new websites in a WordPress Multisite DXP (Digital Experience Platform) Produce marketing assets to support new partners and programs Migrate legacy websites into the new DXP (Digital Experience Platform) Maintain websites via production tickets and ad hoc projects Create custom modules for content entry and publishing automation Optimize code bases via page spe