Job Summary:

Develops, maintains, and interacts with new prospects and existing customers to maintain and increase the company's customer base and to achieve rental, sales, and service revenue goals. Establishes new accounts by marketing company product lines and offering value-added services.

Essential Functions:

• Assists walk-in customers and callers with counter sales & technical support
• Demonstrates products to customers
• Distributes promotional literature to customers and assists with sales and marketing initiatives to increase market share
• Formulates bids on new and existing jobs and projects
• Identifies and acquires new service contract opportunities
• Receives customer orders and serves as the customer contact point
• Generates a referral network to assist in increasing the client base
• Occasionally assists in familiarizing customers with equipment and vehicles
• Aids in implementing, sustaining, and developing quality improvement processes that focus on safety, financials, operations, and customer service
• Maintains records of sales or other business transactions
• Prepare sales or other contracts
• Performs other duties as assigned

Knowledge, Skills, and Abilities:

• Knowledge of applicable accounting principles, budget preparation, and business acumen
• Demonstrated knowledge of construction equipment and the rental industry
• Demonstrated knowledge of selling techniques (prospecting, overcoming objections, closing sales)
• Excellent selling, negotiating, and closing skills with the ability to build long-term business relationships
• Proficient with MS Office Word, Excel, Outlook, etc.
• Understands the implications of new information for both current and future problem-solving and decision-making
• Uses logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems
• Exceptional attention to detail
• Excellent communication and interpersonal skills to establish working relationships with multiple departments and various levels of the organization
• First-class organizational, multi-tasking, and time management skills, deadline-oriented
• Understands written sentences and paragraphs in work-related documents, and communicates effectively in writing as appropriate for the needs of the audience
• Ability to perform mathematical computations such as percentages, fractions, addition, subtraction, multiplication, and division quickly and accurately
• Ability to work independently and within a team in a fast-paced, high-volume environment with an emphasis on accuracy and timeliness
• Ability to read, analyze, and interpret professional journals, technical procedures, or governmental regulations
• The ability to listen to and understand information and ideas presented through spoken words and sentences

Education and Experience:

• A minimum of three years of work-related skill, knowledge, or experience is required. Three to five years of experience preferred
• High school diploma or equivalent with some college coursework or an equivalent combination of education and experience preferred
• Valid driver's license

Supervisory Responsibilities:

• None

Travel:

• No travel is expected for this position

Physical Requirements:

• This position involves extended periods in a stationary position; additionally, occasional movement inside the office to access office machinery, file cabinets, etc.
• This role frequently communicates with others and must be able to exchange accurate information in these situations
• This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets, and fax machines

Work Environment:

• This job is generally performed in a retail and office environment; with exposure to computer screens; exposure to noise, dust, grease, fumes, gases, heat, cold, and inclement weather conditions
• Frequently works at a fast pace with unscheduled interruptions

Disclaimer: Please note that the above statements are intended to describe the general nature and level of work being performed by employees assigned to this classification. They are not to be interpreted as an exhaustive list of all responsibilities, duties, and skills required of the incumbents so classified. All incumbents may be required to perform duties outside of their normal responsibilities, as needed.