Hi there! We're Razorfish. We've been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What's different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common. We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at razorfish.com.

Please note that this position requires being in our Plano, TX office 3x/week.

We are seeking an operationally and analytically minded CRM Strategist who can drive flawless execution and insightful planning of our digital marketing programs and strategic initiatives.

The ideal candidate is someone who enjoys analytics and getting the details right, and the role these play in driving strategic insights. This person is excited to learn in a fast paced, constantly changing environment. They will be able to understand workflow systems and business reporting tools and help implement a customer focused business strategy with a confident grasp of industry trends, while using data to solve complex problems.

Responsibilities:

• Responsible for audience and channel strategy for client's owned channels (Email/Push Notifications/CRM)
• Collaborate with Strategy, Analytics and Creative teams to develop message strategy, personalization, test plans, optimizations, etc.
• Lead targeting and segmentation strategy for customer journey and CRM
• Contribute to the digital marketing planning process and own the operational execution of promotional campaigns.
• Coordinate campaign deployments and workflows across our clients, 3rd party vendors and internal marketing, analytics, and planning teams.
• Manage key strategic programs with an emphasis on flawless execution and business optimization.
• Continuously strive to automate and simplify our workflows by evaluating new systems and tools.
• Manage and improve our reporting dashboards. Work with internal data teams to evolve key performance metrics and provide actionable, new insights.
• Use analytics and industry knowledge to produce business reporting on campaign and strategy performance with an emphasis on understanding key drivers and identifying new opportunities to fuel continued growth.

• Data-driven strategist with demonstrated success in Audience Segmentation, Personalization, CRM and Marketing Automation
• Working knowledge of Braze (strongly preferred)
• Working knowledge of other mobile app content management systems (preferred)
• 1+ years of direct marketing experience preferably in a consumer products business
• 1+ years of experience managing and improving workflows across multiple stakeholders
• 1+ years of experience delivering accurate and insightful business reporting and applying critical thinking to data to problem solve and drive business performance
• Familiarity with Adobe Campaign, Salesforce Marketing Cloud or other CRM platforms
• Ability to manage multiple, competing priorities simultaneously
• Self-starter with the ability to pick up a project and move it forward with limited direction
• Service-oriented, with a understanding and inclination towards good client service
• History of effectively managing customers and successfully working with internal teams to complete tasks and project

The Power of One starts with our people! To do powerful things, we must offer powerful resources. Our best-in-class wellness benefit offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual sick days, Volunteer Days, Holiday, and identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• 'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for 6 weeks a year (based on eligibility)
• Business Resource Groups that support multipole affinities and alliances

The benefits offerings listed are available to eligible U.S. based employees, are reviewed on an annual basis, and governed by the terms of the applicable plan documents.

Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

Compensation Range: $64,500- $101,000. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.

The Company anticipates the application window for this job posting will end 5/15/24.